Speaking at BrightonSEO // Why thought leadership must be part of your strategy

This October, I had the best time at #BrightonSEO - in fact, I think it might have been my favourite time ever!

I got to speak to so many lovely people from the Paid Social Show and delivered a talk about thought leadership.

It’s an important part of marketing strategies that is so often overlooked.

Thought leadership is about sharing your team’s expertise.

Who likes a LinkedIn company page with no personality?

I’ll tell you. No one.

An effect thought leadership strategy will showcase your team and inject some passion into your page.

Because without it, your business is missing a huge opportunity.

A stumbling block my clients face is lack of time. That’s often why they never get started on a thought leadership strategy.

Guess what? They’re missing out!

65% agree that thought leadership can change a company’s perception - for the better.

It’s important to map out your team.

By doing so, the audience and tone of voice will be clearer, making it easier to start creating content.

Here’s what that looks like at Base Creative:

By following my thought leadership strategy, you can empower your employees to become the voice of your company - which in my opinion, is what thought leadership is all about.

It will help create a LinkedIn company page your audience will actually care about.

To learn more about thought leadership and make use of some very helpful resources I’ve put together, check out the link below!