This post summarises recommended further reading to accompany the Alt Marketing School Certification workshop: How to create user-intent focused ads in the digital age.
Reading List:
- An A-Z of TikTok Trends - Never run out of inspiration with this list of TikTok trends.
- TikTok Partnership Case Studies - A great source of inspiration focusing on partnerships between creators.
- How create the perfect TikTok ad - A walkthrough on creating a perfect TikTok ad
- Why it’s so important to add captions to your Facebook ads - Don’t forget to add captions to any of your ads! It’s vital for keeping your content accessible.
- Learn how to maximise results with short-form video on social media - Video is a huge focus in paid social this year, ensure you’re using the best practices.