Rebecca Holloway: Insights on Social Media, AI, and Thought Leadership at "Digital That Delivers”
On June 18th, 2024, I had the privilege of speaking at the "Digital that Delivers" event held at The Goldsmith’s Centre in London. This briefing, hosted by Black Sun, was designed to showcase our expertise in maximizing the value of digital communications for ambitious, large, international companies. Here’s a recap of the insights I shared during the panel discussion on enriching content.
The Importance of Social Media in Digital Communications
During the panel, I emphasised the crucial role of social media in today’s digital landscape. Social media platforms, especially LinkedIn, have become indispensable tools for engaging stakeholders and amplifying corporate messages. I discussed strategies for managing social content effectively, stressing the need for a well-thought-out content calendar and the importance of maintaining a consistent tone and voice across all channels. By sharing anonymised data from successful campaigns, I demonstrated how targeted social media efforts can drive significant engagement and visibility for companies.
AI's Role in Content Creation
Another key area I covered was the emerging role of AI in content creation. AI is transforming how we approach digital communications, offering innovative solutions for generating content efficiently. I explored various applications of AI in corporate communications, from automating routine tasks to analysing data for deeper insights. While AI presents exciting opportunities, I also highlighted potential challenges, such as legal and carbon concerns. The key takeaway was that AI, when used responsibly, can enhance our ability to produce high-quality content and improve overall communication strategies.
Thought Leadership and Its Impact
Lastly, I delved into the significance of thought leadership in establishing a company’s authority and credibility. I discussed techniques for creating compelling thought leadership content that resonates with target audiences. This includes leveraging annual reports, conducting workshops for thought leadership, and producing impactful videos, even with limited time or resources. By sharing real-world examples and best practices, I aimed to equip attendees with practical insights on how to position their companies as industry leaders through strategic content creation.