From strategy to stardom: How social media managers became content creators

Hey there!

I'm excited to share the latest issue of The Social Line with you! This month, I dive into the rise of social media managers as the main characters online and the impact it's having on their mental health. As someone who's been in the social media industry for over 8 years, I've seen a huge shift in how social media pros are treated. When I started out, it was something to be sneered at, but now we're the driving force behind some of the biggest brands' content. And with TikTok becoming such a big factor, SMMs are now becoming the content.

But what's the impact of this on our mental health? And what's it like to be responsible for both producing and appearing in content? Join me as we dive into these questions and more.

I also provide a task manager template in Notion to help readers stay productive, share some tube-related TikToks, and recommend some interesting social media-related tidbits I've found.

As always, I want to make sure you don't miss out on this informative and engaging newsletter. So, subscribe now to read the full issue and stay up-to-date with all things social media, wellbeing, and sustainability - all linked through my love of the tube 🚇

Hope to see you there!