As part of my ongoing engagement with Alt Marketing School, where I have been co-hosting the weekly show Marketing Soundbites with Fab Giovanetti, I took on an expanded role in 2022. I joined the faculty of the inaugural Alt Marketing Certification, a 6-week digital marketing program designed for professionals interested in a fresh approach to marketing.
In this new role, I delivered two workshops to students. The first was centered on the creation of user-intent focused ads in today's digital landscape. The second workshop focused on leveraging the power of the creator economy. Both courses were designed to equip professionals with the necessary skills and knowledge to navigate and succeed in the evolving digital marketing landscape.