Digital Women // April 2020

During the first lockdown, I decided to adapt my recent Sharing Social talk into an online version to present to Digital Women, a community of 7,500 across the UK. In this talk, I focused on TikTok audience demographics and case studies. I also taught the Digital Women community how TikTok can be used as a serious promotional tool. At the time TikTok was still relatively new, and many overlooked the potential of the app.