BrightonSEO Paid Social Show // December 2020

As a keen BrightonSEO attendee for the past five years, I was thrilled to take the opportunity to share my Discovering TikTok talk at the fringe event, the Paid Social Show.

This was my last talk of 2020, and developed my ideas further looking specifically at how the TikTok algorithm works, which ad types are available, a selection of case studies, and creative best pracrices.